Plastics are required in almost all areas of life and are increasingly replacing conventional materials. Packaging, in particular, is an important ambassador at the point of sale. Product characteristics and positioning should be clearly communicated. Visual and haptic impressions play a key role and serve, above all, to differentiate products from the competition. This also applies to consumer goods, toys and other products made of plastics. Pearl masterbatch from RUNPACET can be used in nearly all thermoplastic materials and will enhance the appeal and individual character of the final product.